How to Prepare for Your New Dental Website

How to Prepare for Your New Dental Website

After your website design consultation, you wouldn’t think that there is anything you would need to do to prepare for your new website, when in reality there are lots of things you should do. Preparing for your new website will help the design process go by a lot smoother in addition to the delivery of your new website. We want your website to be the best it can be, luckily, you can help us with the process.

Collect Before and After Photos

Most dentists have a large variety of before and after photos stocked away for their website or in their office as a portfolio for patients to look at. It will help your us immensely if you collect your before and after photos ahead of time to send over. With your before and after photos, we create a smile gallery to be displayed on your website. Smile galleries are great for displaying your work. They also help patients decide if they should schedule an appointment with you, or consider a certain procedure. If you have not started taking before and after photos as a regular part of your job, read our blog about dental photography to learn some basic tips to start creating your portfolio.

Collect Action Photos of the Dentist with Patients

Most dental websites have basic head shot photos of their dentists, but most are missing the action shots of the dentist working on a patient, or working with other employees. Patients love to see these types of photos on dentist’s websites because it gives them a feel of the environment and dentist. If you haven’t taken any fun action shots yet, it’s time to ask one of your employees to snap some pictures while you are in action to feature on your new website.

Collect Logo Files

If you have a logo you are going to use, it’s important that you provide your internet marketing company with all of the files they will need to create your website. This will help with the design process because logos will need during the entire design process to feature on your website in addition to social media. Collecting your logo files is also important if you are planning on making any changes to it.

Read Through Content

The content on your website is not only important for SEO purposes, but because it also represents your brand and philosophy. It’s important that your read through the content either before your website goes live, or shortly after, that way you can be sure that the content represents your philosophy and standards.

Collect Reviews You Want Featured

Most dentists will have piles of reviews either peppered throughout the internet on websites like Google+, Yelp, or Facebook, as well a hand written reviews from patients. Whichever reviews stand out to you should be featured on your website. Ahead of launching your new website, you should choose at least 5 reviews to be featured on your website. This helps prospective patients learn a little bit about you through reference of other patients who have been there. To list all of your reviews available, consider the use of our ReviewDoor software.

Collect Bios About Employees and About the Practice

It’s always beneficial for a website to include information about employees in addition to a biography about the practice. This helps prospective patients learn a little bit about the employees and the dentist office before deciding to make an appointment. To start, have each employee write a short bio about themselves. It can be about education, their job, personal interests or anything you would want patients to know about your employee. For the dentists’s bios, it’s important to include education and continual education. This is great information for patients who are looking for a specialist in a particular area.

Have Any Questions About Your New Website?

If you have any questions about your new website or the photos and files you should provide, please get into contact with us at Dental Affiliate so we can help you the best that we can. We want your website to represent you and your brand in the best way possible. You can reach us by calling 888-907-6909 or by going to our contact us page to fill out our online contact form to be contacted.